Search engines and customers both hate slow stores. We help you win page #1 and reduce bounce rates with aggressive performance tuning and technical SEO. We don't just 'optimize'—we fix the core technical issues that hold your Shopify store back.
Trusted by high-growth Shopify merchants
Shopify Performance & SEO — Rank Higher, Load Faster
Search engines and customers both hate slow stores. We help you win page #1 and reduce bounce rates with aggressive performance tuning and technical SEO. We don't just 'optimize'—we fix the core technical issues that hold your Shopify store back.
Trusted by high-growth Shopify merchants
Visibility
Technical Excellence is the Foundation of SEO
SEO in 2026 is about more than just keywords—it's about site speed, mobile experience, and proper technical structure. If your Shopify store has low Core Web Vitals (LCP, FID, CLS), Google will prioritize your faster competitors.
At Prateeksha, we dive deep into your Liquid code and script load order to ensure your store is lean and fast. We combine this with advanced Schema Markup and semantic hierarchy to ensure search engines understand EXACTLY what you sell.
What we optimize
We focus on the metrics Google uses to measure speed and stability: LCP, FID, and CLS.
We implement rich snippets for products, reviews, and FAQs to improve your CTR in search results.
We clean up unused JS from old apps and optimize the way your remaining scripts load.
We fix headings, internal linking, and URL structures to ensure perfect indexability.
SCOPE
SEO & Optimization Services
A data-driven approach to improving your store's visibility and user experience.
Performance & Speed Tuning
- Aggressive image optimization (WebP/AVIF)
- Liquid code minification & cleanup
- Pre-loading & Lazy-loading strategy
- Font & asset delivery optimization
Technical SEO Audit
- Fixing crawl errors & broken links
- Sitemap & robots.txt configuration
- URL canonicalization & redirect fixes
- Site architecture & hierarchy review
Advanced Schema Markup
- JSON-LD for Product & Offers
- Review & Aggregate Rating schema
- FAQ & How-To rich results
- Organization & Breadcrumb markup
On-Page Content SEO
- Keyword research for collections & products
- H1-H6 heading hierarchy correction
- Meta title & description optimization
- Internal linking & topic clustering
Tracking & Analytics
- Google Search Console setup & cleanup
- GA4 e-commerce event tracking
- Conversion pixel verification
- Ranking & traffic reporting
Continuous Monitoring
- Monthly performance QA checks
- Ongoing crawl error monitoring
- Core Web Vitals maintenance
- Google algorithm update response
AEO — Answer Engine Optimisation
Get Your Store Into AI-Generated Answers
Google AI Overview, ChatGPT, Perplexity, and Bing Copilot now answer product and buying questions directly — before the user clicks any result. If your Shopify store pages aren't structured to be cited by these AI systems, you're invisible in the fastest-growing search channel.
We optimise your Shopify store for Answer Engine Optimisation (AEO) through structured data implementation, FAQ schema coverage, clear heading hierarchy, and concise on-page answers to the questions your buyers are asking.
- FAQPage + HowTo schema on product and service pages
- Concise, directly answerable page copy for AI citation
- Question-based H2/H3 heading structure
- Entity markup (Organization, Product, Offer) for knowledge graph inclusion
GEO — Generative Engine Optimisation
Make Your Brand Visible in AI Search
Generative Engine Optimisation (GEO) is the emerging discipline of ensuring your brand, products, and expertise are represented accurately in AI-generated responses — in ChatGPT, Claude, Gemini, and Perplexity search.
Unlike traditional SEO (ranking links), GEO is about being the brand that AI models cite when users ask about Shopify agencies, Shopify theme development, or e-commerce best practices in your category. We build content strategies and structured data implementations that increase your brand's presence in AI-generated responses.
- Brand entity consistency across structured data and content
- Authoritative content that AI models can cite
- E-E-A-T signals (Experience, Expertise, Authority, Trust)
- Wikipedia, Wikidata, and knowledge graph presence strategy
FAQ
Frequently Asked Questions
Core Web Vitals are Google's page experience metrics: LCP (Largest Contentful Paint — load speed), INP (Interaction to Next Paint — interactivity), and CLS (Cumulative Layout Shift — visual stability). Google uses them as ranking factors. A poor score directly hurts your search rankings and conversion rate.
We use Google PageSpeed Insights, Lighthouse (run in controlled conditions), and Chrome UX Report (real-user data). We benchmark both mobile and desktop at the start of every project and set clear targets before beginning optimisation.
Most Shopify stores we audit start at 30–55 on mobile. After our optimisation, clients consistently reach 80–95. Improvements vary based on the store's existing theme quality, number of apps installed, and image sizes.
Shopify generates URLs automatically for products and collections, which can create duplicate content. It also has limited control over some meta tags and can load unnecessary JavaScript from the theme. We audit and fix Shopify-specific issues: canonical tags, JSON-LD schema, sitemap configuration, and collection filter URL parameters.
Yes. Most performance gains come from code and asset optimisation — image compression, script deferral, app audit, Liquid rendering improvements — not design changes. Your store will look identical but load significantly faster.
There's no magic number, but each app typically adds 50–200ms of load time via injected scripts. We audit your installed apps, identify which ones load scripts unnecessarily, and recommend replacements or alternatives where needed.
Yes. We audit canonical URLs, hreflang tags, structured data (schema), sitemap completeness, crawl budget issues, redirect chains, and on-page SEO for your top landing pages — then provide a prioritised fix list.
A focused speed optimisation engagement takes 1–3 weeks. Combined speed + SEO audits take 3–5 weeks. Ongoing performance retainers are also available for stores that want continuous monitoring.
READY TO RANK?
Get Your Shopify Store to the Top of Search
Stop guessing why your store isn't growing. Get a technical SEO and performance audit to identify the exact barriers holding you back.
Request an audit today and we'll provide a clear roadmap to improving your rankings and store speed.
