Fashion e-commerce has specific requirements that generic themes can't handle: lookbook sections, per-variant imagery, inline size guides, seasonal collection drops, and editorial product pages. We build Shopify stores that meet these requirements — and convert.
Trusted by 100+ Mumbai brands
Shopify for Fashion Brands
Editorial Stores That Convert
Fashion e-commerce has specific requirements that generic themes can't handle: lookbook sections, per-variant imagery, inline size guides, seasonal collection drops, and editorial product pages. We build Shopify stores that meet these requirements — and convert.
Trusted by 100+ Mumbai brands
Fashion E-Commerce Specialists
Fashion E-Commerce Is Different — We Speak the Language
Generic Shopify agencies build generic stores. Fashion brands need editorial photography layouts, per-variant image galleries, size guide modals, wishlist functionality, and seasonal collection management. These aren't options — they're requirements.
At Prateeksha, we've built stores for Indian bridal couture, ethnic wear, and contemporary DTC fashion brands. We know what Indian fashion consumers expect — and what converts them.
What fashion stores need
Full-width lookbook sections, shoppable editorial images, and campaign hero layouts that put your photography first.
Inline size guide modals, fit recommendation widgets, and model measurement references — without leaving the product page.
Countdown timers, pre-order flows, 'notify me' captures, and Launchpad scheduling for seasonal drops.
Indian fashion consumers shop on mobile. We build mobile-first product pages with swipe galleries and fast add-to-cart.
SCOPE
Fashion-Specific Shopify Features
Built for the requirements of Indian DTC fashion brands.
Lookbook & Editorial Sections
- Full-width editorial image sections
- Shoppable lookbook functionality
- Seasonal campaign hero layouts
- Visual storytelling content blocks
Product Page Fashion UX
- Per-colour/variant image gallery
- Inline size guide modal
- Fit recommendation integration
- Model measurements display
Collection & Filter Architecture
- Filter by size, colour, and category
- New arrivals + bestsellers automation
- Price range filtering
- Sold-out variant handling
Cart & Wishlist Features
- Persistent wishlist
- Size-remember functionality
- Back-in-stock email capture
- Cart upsell with complementary items
Fashion Brand Performance
- Editorial image optimisation (WebP)
- Premium font performance
- Mobile-first fashion browsing
- 90+ Lighthouse mobile target
Post-Purchase & Returns
- Returns policy integration
- Size exchange flow design
- Order tracking page
- Post-purchase email sequence design
Fashion & Lifestyle Portfolio Portfolio
Custom Shopify store for Herborabeauty — a natural and herbal beauty brand. We built a clean, conversion-focused theme with ingredient storytelling, mobile-first product pages, and seamless checkout.
Premium Shopify store for Sanchi Velvets — a luxury velvet fabric and fashion brand. Prateeksha delivered a rich, editorial design with full-bleed imagery, fabric detail zoom, and a smooth buying experience.
Shopify store for Ash Punjabi — an ethnic wear and traditional fashion brand. We created a vibrant, culture-forward theme with rich collection browsing, size guidance, and a fast, mobile-optimised checkout.
Shopify store for Norge Audio — a premium audio equipment brand. Prateeksha built a clean, technical product showcase with detailed spec displays, comparison tables, and a streamlined purchasing flow for audiophiles.
Shopify store for Sajavat Couture — a contemporary fashion and bridal couture brand. We crafted an elegant, editorial theme with lookbook-style collection pages, garment detail galleries, and a luxury shopping experience.
Shopify store for Unbeaten — a performance sportswear and fitness apparel brand. Prateeksha built a bold, high-energy theme with fast-load product pages, size guides, and an optimised mobile checkout designed for active shoppers.
Herborabeauty
Custom Shopify store for Herborabeauty — a natural and herbal beauty brand. We built a clean, conversion-focused theme with ingredient storytelling, mobile-first product pages, and seamless checkout.
Sanchivelvets
Premium Shopify store for Sanchi Velvets — a luxury velvet fabric and fashion brand. Prateeksha delivered a rich, editorial design with full-bleed imagery, fabric detail zoom, and a smooth buying experience.
Ashpanjabi
Shopify store for Ash Punjabi — an ethnic wear and traditional fashion brand. We created a vibrant, culture-forward theme with rich collection browsing, size guidance, and a fast, mobile-optimised checkout.
Norgeaudio
Shopify store for Norge Audio — a premium audio equipment brand. Prateeksha built a clean, technical product showcase with detailed spec displays, comparison tables, and a streamlined purchasing flow for audiophiles.
FAQs
Shopify for Fashion Brands — FAQs
Yes. We have built Shopify stores for Indian fashion brands including bridal couture, ethnic wear, and contemporary fashion DTC labels. We understand seasonal collection cycles, the importance of size charts for Indian sizing, and the mobile-first shopping behaviour of Indian fashion consumers.
Yes. We build custom lookbook sections with editorial full-width layouts, product tagging within lookbook images, and seasonal campaign pages — fully manageable through the Shopify editor without developer help.
We build size guide modals that open inline on product pages — no page navigation required. We can include measurement charts, fit guides, and model measurement references. These are built into the theme and managed through Shopify metafields.
Yes. We build countdown timers, launch date scheduling via Launchpad (Shopify Plus) or custom Liquid logic, pre-order functionality, and 'notify me' email capture for out-of-stock items.
The average Shopify fashion store converts at 1–1.5%. Well-designed stores with strong product photography, mobile-first UX, and fast load times consistently achieve 2–3.5%. Our fashion builds target 90+ Lighthouse mobile scores and CRO-optimised product pages.
Yes. We understand the luxury UX requirements — generous white space, editorial typography, minimal chrome, and premium imagery — that luxury fashion buyers expect. We've built stores for bridal couture and premium Indian fashion labels.
Yes. We implement Shopify Markets for multi-currency, multi-language stores — with automatic currency detection, localised pricing, and international checkout. Essential for Indian fashion brands selling to the diaspora in the UK, US, and Middle East.
We implement per-variant image galleries so each colour/style shows its own set of images — not just the default product images. This significantly improves colour selection confidence and reduces returns.
FASHION SHOPIFY SPECIALISTS
Build Your Fashion Brand's Shopify Store
Your brand has a distinct identity. Your Shopify store should too. We build fashion stores with the editorial layouts, performance, and conversion mechanics that fashion DTC brands need to compete at the highest level.
From emerging labels to established bridal couture brands, we've built it before.
